What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The key conventions of the DVD cover are:
- Central image of Riz Ahmed
- Smaller images of other characters, and of screencaps from movie
- The film title
- Institutional titles and information such as the director and distributor name
- Reviews such as the star ratings and also quotes
- There is also the convention of the BBFC ratings in the bottom left corner
The design feature that helps to identify the brand is the dark and gritty theme used in pretty much all of the promotional print platform. The idea of the estate houses is also present as they are in the background behind the main character. Finally, the main title also used as the logo, it is very consistent in the branding as it is used to portray the estates and helps to show the audience the brand.
What examples of synergy can you find with the broadcast platform or other print examples?
In terms of synergy, this print platform is also linked with the soundtrack platform of the director. This synergy is used effectively to link the director's work together with his other work and it helps to increase promotion across the audience and in theory bring a greater audience that would be interested Plan B's work.
The key conventions of the film poster are:
- Central image of Riz Ahmed right in the middle of the page
- Similar sized images of all the other characters surrounding the main character
- The film title, release date
- Institutional titles and information such as the director and production company
- Reviews such as the star ratings and also quotes
- The names of all the cast members in the top to show who is in it
This poster is unique in the sense that unlike the other print platform, it does not focus on the dark and gritty colours. It does however, use a high contrast and creates vivid colours to create a distorted effect for each character and the over all poster, this helps to reflect the overall theme and ideas behind the plotline and how everything is "distorted" and not to be taken literally at face value.
What examples of synergy can you find with the broadcast platform or other print examples?
The film poster has a small line in the bottom right which emphasises the fact that the soundtrack of the film is also by Plan B who is the director of the film. This links both pieces of his work together to attract a similar audience and his fans.
What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
The key conventions of the film poster are:
- Central image of Riz Ahmed right in the middle of the page
- The film title, and release date
- Social media links related to the film
- The BBFC rating in the bottom right and that it contains strong language
- The tagline on the top
This poster also focuses on the dark gritty theme with high contrasting colours that the general print platform follows consistently. It also focuses on the fact that it has a selective colour palette which is pumped up in contrast and made to look very vivid. This makes the poster stand out quite a lot as the black and yellow work well together to make it every eye catching.
What examples of synergy can you find with the broadcast platform or other print examples?
The synergy present in the poster is through the social media links in the bottom left. This is due to the fact that the social media platform of Facebook, Twitter and the film website, creates a platform on the e-media for the films fans to check out and talk about it with other fans. This also opens up the people in charge of the marketing to give the fans updates and additional content which could help link other products of Plan B with the film such as the soundtrack.
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