Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Ill Manors Tag London campaign was a user generated content campaign which allowed people to send their views about the state of the UK at the time through the social media platform of Twitter. In total, 300 tweets were then recreated by graffiti artists in a video which were the projected on landmarks around Central London.

How does the Ill Manors Tag London campaign help to promote the film?
The Tag London campaign very effectively helped to promote the film. This is because the film focused on a very controversial themes and topics, through the campaign the audience was able to voice their opinions and thoughts on these types of topics. This eventually helped create a buzz about the film and essentially made many people want to watch the film. This campaign was also very unique in the sense that it was projecting the tweets on famous landmarks, especially something significant as the House of Parliament, this would create a lot significance and help to generate a lot more interest in the film.

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The Tag London campaign was linked with the Ill Manors music video as both used parts of the music video which showed the audience that both projects have the same meaning which is to get the young generation's voice heard in a rebellious way. The use of graffiti is also prominent in the campaign which also links in with Ill Manors as it is a very stereotypical way of showing vandalism and gang mentality.

Why might user-generated campaigns like this be more successful than traditional media campaigns?
These types of user generated campaigns could be a lot more successful than traditional media campaigns as they attract a lot of attention from its target audience. This is because they are a lot more interactive and reliant on its audience to get involved. The audience then feels a sense of identity with the brand and feels like they can relate and also have the feeling that they are actually a part of it. They can also then see the views of other fans and either see opinions from different perspectives or relate with similar opinions to their own. They are also generally a lot more cheaper than traditional media campaigns as they take advantage of platforms such as social media which have already been developed and use them to get their audiences involved.