What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?
There are many examples of the Ill Manors brand presented on the Ill Manors website. The website uses the brand features to make the over all theme consistent and flow as it all becomes relevant to each other. The most obvious examples of these brand features are, the colour scheme which is a dark greenish-grey colour which is used to represent the dark and gritty themes of the film. There is also the use of the Ill Manors logo in the top left corner which is consistent and is used to represent a block of estates which also fits with the narrative of the film. We can also see a film poster in the distance which is shown on a curved and distorted billboard, this film poster is actually the poster for the Ill Manors film. Finally, we can see that the main character which Riz Ahmed plays is holding a gun, which is part of the main narrative and also iconic as it is presented in other media such as the film poster and also the film trailer.
How does the website encourage the audience to buy or interact with Ill Manors products?
The website encourages the audience through the use of the words such as "Buy now". This is presented in the navigation bar on the left side of the page under the logo, the fact that there is an entire section for buying the film, emphasises how they really want you to buy the film. Also, there is a clever use of graffiti on the central image of the house which says to buy the film, this is very effective in the sense that it blends in with the central image and also its right in the middle so it's one of the first things that the people see when they visit the website. Finally, right at the top of the website there is a tagline in big bold letters which tells the visitors that the film is available on multiple platforms such as download, on demand, and can also be bought on Blu-ray and DVD.
Look at Plan B's official website. How does it use social media in terms of content and design?
The website uses social media in terms of content and design by creating a very blocked and "wall" like layout. This is reflective of a lot of modern social media which incorporate this type of layout to create a user specific homepage. It encourages people to visit the website as it makes people feel as if the website was made especially for them. It is also efficient in the sense that each post takes a small amount of space and users can quickly absorb all the different events, posts and information very quickly simply by scrolling up or down.
Scroll back through the wall to look at posts from around the release date of Ill Manors. How does this statement on Ill Manors link to other texts we have studied as part of this case study? Do you agree with his claim that he "won't justify" the riots?
The statement that Plan B posts is linked heavily with the riots as he talks about the reasons behind the thinking and logic of the film. He talks about how the main concern for the country should be the children that were involved in the riots and that there must have been a reason behind the riots which is something that the government is not listening to. I think he won't justify them because although he feels strongly about the subject, he doesn't want to have to defend the people behind the riots.
Why do you think social media is overtaking official websites in terms of film promotion?
I think social media is overtaking official websites because through social media, the audience has a lot more control on the content and dominant readings of the film. They can talk about it in anyway or form and come up with their own opinion about the film without the restrictions of the website which are a lot more structured and try to make the reader think specific things. The social media is also used a lot more as it is very easily accessible and easy to use.
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