Ill Manors broadcast platform: trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided?
Some typical conventions of a trailer include 

• Institutional information, such as Actors/Director names or the production/studio company
• The release date and maybe the release format
• Action sequences or dramatic moments of the plotline to build up action codes or suspense
• The title which is normally presented at the end
• Voice over/ text on screen/ dialogue or narration to establish a narrative or character
• Music or soundtrack, which are mostly non diegetic
• Promotional information such as the film's website, a twitter hashtag or other social media links
• Enigma codes
• Narrative, the general dilemma or disequilibrium (Todorov's theory)
• Characters are generally established (Propp's character theory)
• Review, quotes, with maybe star ratings
• Tagline

How are trailers distributed? 
Trailer's are mostly distributed online and through social media. They can also be distributed through film festivals or during the previews section of a movie screening. Specifically speaking, many "comic" related movies such as Marvel/DC will show their previews or trailers specially for people who go to Comic Cons.

How does the Ill Manors trailer use trailer conventions?

• There is reference to the institutional information of the studio company that made the film.
• The release date, film title and other social media links are at the end of the trailer. The social media links help to create promotional information for the viewers.
• The trailer uses non-diegetic but parallel background music which helps the audience to easily identify with the genre and narrative.
• The trailer uses dialogue to establish a narrative  
• There are many action codes and enigma codes such as the punching and pointing of the gun. 

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
The target audience for the film is young adult from aged 15-25. It has the unique selling point in the sense that it is very focused on violence and graphic scenes to appeal to it's audience and also hook in the younger audience, especially considering the fact that their target gender is more focused on males rather than females. 

Many of the main stars are in fact visible and shown in the trailer however, they're over all plot line arc is not revealed so their appearance is very subtle, and generally the trailer does not give away the plot line of the film. It does however create a very general and generic idea of the film being about an urban gang warfare and how it is based around the under privileged of East London.

There is a few parts of the beginning of the trailer that is about the director, it shows the logo of Plan B and shows his name after that. It also uses the soundtrack by Plan B which could give the audience an idea as to who the director is. There is also some information about the release date right at the end to let the audience know when it will be released.

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of the film is represented through the different aspects of the film and focuses mainly on the fact that it is a crime drama set in East London. 

Many of the characters are perceived and shown with a very angry and violent personality, their appearances are also affected by their personality and regional area, as they wear hoodies or tracksuits which are stereotypical to the region of East London. This stereotype helps to accentuate the genre of the crime and urban drama set in London. The setting is absolutely crucial to this as it reinforces the genre especially the idea of it being an urban film.

The colour of the film is generally using a darker theme than most generic film which is parallel to the entire theme of the plot line. The music is tense rapping which also is very parallel to not only the genre but also the plot line in the sense that is considered to be very "urban" and associated with gangs.